Saturday 23 January 2016

Research on institutional logos.

Researching into institutional logos for mainstream and independent companies.
*Mainstream*
-Warner Bros
-Universal
-SONY Colombia
-20th century Fox
-Disney
-Paramount

*Independent*
-New Line
-Film4
-Warp-films
-Studio-canal

Here I will be researching into institutional logos by looking at the time frame, the build up the through the use of non-diegetic sound and the font sizes so the audience can read it clearly, here I shall be analyzing two companies from the Mainstream company and Independent company from the Mainstream category Warner Bros and Paramount and from the Independent category Studio-canal and New Line.

Two mainstream companies

Warner Bros
Easy to read, simple music which creates the build up for the logo, bright colors so it is visible and the the font is big size so people can easily read Warner Bros. Pictures.

Paramount

Visible so easy to read Paramount when it appears across the mountain, bright colors to attract  audience, gentle tune plays throughout the process when the stars form the ring.

Two independent companies

New line

New line is very simple and basic, although the use of font helps project the company name well and the music helps keep the animation running without it dulling.

Studio-canal

The music fits in perfectly the uses of color at satisfying, the uses of movement help keep the viewer interested perfectly, the music, color, font all put together creates a satisfying opening for the audience.

The main notice between both is mainly the time used in clips from Mainstream and Individual openings due to the standard and quality between the Film institutions and how long the company name is shown for.
This will help us with our filming because we are able to see the standards set from each company on the mainstream and independent categories being able to see the results and technological side of each company being mainstream film company you have dramatic music playing to capture the viewer whilst having long opening to build up the excitement this is useful for our film as we are able to create an dramatic and exciting opening.

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